Edays Successes
Visualeyes New Light Shines All the Way from Sweden to the U.S.
What do you do when you’re a small, new company in Sweden looking to penetrate the vast U.S. market?
Visualeyes had an innovative product set to redefine auxiliary auto lights, but needed to get their story out to consumers. And it was a story worth telling: how a race car driver invented a new light on the dark roads of northern Sweden to challenge an industry. The product, called Rayzer, moves auxiliary lights from the front of a car to the inside of the windshield where the lights’ performance and protection is dramatically increased. But a great idea doesn’t get anywhere if no one hears about it. The U.S. market is not only huge, it plays by a different set of rules than Sweden.
That’s where SACC showed its value. Through the networks’ 19 regional offices and 2,300 members, Visualeyes was able to find the right professionals to run Sales operations on both U.S. coasts, an experienced Marketing Director and The Duffy Agency to handle global branding and promotion. Visualeyes also got in touch with an American law firm to handle the legal questions that inevitably arise with a product that redefines a category. SACC even helped find staff to run Visualeyes’ trade show booth at a major auto exhibition in Las Vegas.
For a start-up company with limited resources, having the SACC network is a dream come true, said Visualeyes CEO Lars Ericson. There’s no way we could have covered so much ground so quickly on our own.
Visualeyes put the pieces in place for a successful launch in the U.S. With the right connections, a great idea can shine through in the tough U.S. market. Even from the dark forests of northern Sweden.
Quotes
" There was a sense of urgency about Edays. People came with a purpose. To meet and exchange ideas and opportunities. Edays is a personal experience. It is not just sitting in a large room listening to presentations, no matter how interesting. It is the face to face interactions of match making that bring people together. I was there to find companies interested in bringing clean technology to the US, what I found again was that it is people, not technology that makes successfully ventures. Edays gives you the opportunity to meet the people who will form the basis of your joint success. The location was excellent. Stockholm with its architecture, water and fashion was highlighted by formal dinners and casual conversation. For me, over 40 separate networking meetings including meetings before during and after the event, has already developed into opportunities to build businesses and friendships. The Swedish American Chamber of Commerce provides a linkage between the countries. The linkage includes the alternating meetings between Sweden and the US. We have used the next E-Days event as business development milestones to meet again and continue to develop our new businesses. We are all busy and need to make the most of our investments in time and resources. Edays has provides my business with an efficient way to identify motivated business partners and develop international opportunities".
Ross Harding, Managing Partner, Energy Launch Partners LLC
"You went beyond my expectations for this event. This was my sixth event and definitely the best. We now have three potential products to launch on the American market."
Leif Boman, CEO, 3GLogix
“This event was mutually positive. We will absolutely come back.
I am very impressed with the entrepreneurial spirit and innovation capacity within mobile enterprise and IT in Sweden. The Entrepreneurial Days is an excellent opportunity for Swedish companies to interact with large distributors and potential clients."
Urban Gillström, President, Ericsson Enterprise AB
"I have been to many events around the world but my two days in Sweden are definitely among the best. The whole event was very well-planned, focused, personal yet professional and it was also set in a wonderful surrounding."
Magnus Melander, CEO, Wbird
“This event ties together entrepreneurship and trade, bringing visions to reality for the 21st century.”
David Bohigian, Assistant Secretary,
the U.S. Dept. of Commerce
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